Business Week

Business WeekResting with the Fish — FOREVER

By Michael Eidam Next October, Barbara Jack plans to visit her late husband Lloyd’s final resting place to wish him a happy birthday. But she won’t be going to a cemetery. She’ll travel by boat about two miles off the coast of Sarasota, Fla., and go scuba diving. About 30 feet underwater rests an artificial concrete reef that was cast using Lloyd’s ashes. On it is a bronze plaque with his name and a quote capturing his attitude toward life: “No bad days.” Read More