Long gone are the days when a funeral meant a wake by an open casket followed by a somber good-bye at a cemetery. For the past decade, unconventional baby boomers have been driving a new trend in the $9 billion industry–extreme personalization.
It used to be that the dearly departed had two choices: burial or cremation. These days, “The scope of products is simply mind-boggling,” says David Walkinshaw, a Massachusetts-based funeral director. Read More